Defend the roadmap with revenue, not opinions
Every item carries the accounts waiting on it and the ARR behind them. Walk into planning with the trade-off already costed.
Cooper for revenue teams
Customer commitment fulfilment platform for revenue teams.
Stop customer churn caused by missed product commitments.
Ace every renewal conversation with Cooper.
Cooper pulls every commitment out of Gong, Zendesk, Salesforce and your contracts into one list, so product teams ship what protects revenue and revenue teams see what's at risk two quarters before the renewal call.
Upload two quarters of exports. 10 minutes. No integration, no card.
The problem
Missed commitments are a churn driver nobody measures.
Not features you refused to build. Features an AE committed to in August, engineering re-dated in October, and nobody told the customer about until December.
14 Aug
The promise is made
An AE closes a $400K expansion. On the call: "SSO before the end of Q3." Said in good faith, never written anywhere a system could read.
2 Oct
The date moves
A dependency slips. The PM re-dates the epic. Correct call, made with good information. Nothing downstream notices.
8 Dec
The customer finds out
Renewal call. The customer opens with SSO. The CSM has never heard of it, and has nothing to offer in return.
Three systems held one piece each. None of them held the promise.
Across 936 B2B SaaS companies, median gross revenue retention has fallen to 88%, which Benchmarkit calls a potential canary in the coal mine, and expansion is masking it. Overpromising in the sales cycle appears in every published list of churn causes. Nobody sizes it, because nobody keeps the record.
What Cooper builds
One list. Every customer. Every open item.
Multiple tools in. One record out, with an owner, a date, the account and the money behind it.
| Ref | Open item | Account | Type | Owner | Due | Renews | ARR |
|---|---|---|---|---|---|---|---|
| LC-2291 | SAML / SSO | Acme Corp | Promised | Priya Nair | 14 Nov | 28 Sep | $4.0M |
| LC-2319 | SCIM provisioning | Northwind | Asked | Unassigned | Not set | 14 Nov | $3.0M |
| LC-2265 | Audit log export | Tipalti | Contractual | Elena Cho | 31 Oct | 03 Dec | $1.2M |
| LC-2310 | Outbound webhooks | Cerby | Promised | Rachel Kim | 24 Oct | 10 Oct | $1.0M |
| LC-2208 | Custom report fields | Gremlin | Asked | Unassigned | Not set | 22 Jan | $0.8M |
A request, a commitment and a contractual obligation are not the same thing. Cooper keeps them apart, so you can see what you owe and what you were merely asked for.
AskedThe customer raised it. You never answered.
PromisedSomeone gave them a date. It is now yours.
ContractualWritten into the agreement, with a remedy.
Who uses it
Two teams. One list. One decision.
The same record answers the question product is asked in planning, and the question revenue is asked in the forecast review.
For product teams
Put a number on every item, close the gap between what you build and what it earns, and leave fewer customers waiting.
See Cooper for product teams →Leave fewer customers half-served
A customer with three of four promises kept is still an unhappy customer. Cooper picks the item that closes every open promise for the most accounts.
For revenue teams You're here
Protect the base, walk into every renewal knowing what was promised, and close without creating next year's churn.
See renewal risk two quarters early
Accounts carrying a promise that slipped after they were told, ranked by renewal date and ARR. Time to fix it, not explain it.
Know what you can safely promise in a deal
Before the call: what's committed with a real owner and date, and what has neither. Close without creating next year's churn.
Decide together, and keep the reasoning
Product and revenue make the call in the same place, on the same numbers. Accept, defer or reject, and the record writes itself with the accounts, the dollars and the reason attached, then lands in Jira, Slack and the customer's own status page.
Each decision joins the ones before it, so the roadmap carries its own history. Planning starts from what was already decided rather than from memory, new joiners inherit the reasoning instead of the folklore, and nobody spends a meeting reconstructing why.
Cooper helps you plan
Change the plan. Watch the revenue move.
This is a live Q3 plan. Toggle an item and Cooper recalculates which customers are left with nothing outstanding. Or let Cooper pick.
Cooper's recommendation
| Account | Open items | Renews | ARR |
|---|---|---|---|
| Acme Corp | SSOSCIMAudit logReport fields | 28 Sep | $4.0M |
| Northwind Logistics | SCIMWebhooks | 14 Nov | $3.0M |
| Tipalti | Report fieldsAudit log | 03 Dec | $1.2M |
| Cerby | SCIM | 10 Oct | $1.0M |
| Gremlin | Report fieldsWebhooks | 22 Jan | $0.8M |
$0
How it works
Your first commitment list, in ten minutes.
Three steps. No engineering time, and nothing to connect until you have already seen the output.
01
Export or connect
Gong, Zendesk, Salesforce, Jira, Slack and your contracts. Or skip integration entirely and send two quarters as Excel.
02
Cooper separates asked from promised
It extracts conservatively and asks the person who said it to confirm. We would rather miss a promise than invent one, and we publish our error rate.
03
Decisions propagate
Accept or defer and the record writes itself into Jira, Slack and the customer's status page. Nobody rebuilds the rationale in January.
FAQ
Questions people ask first.
Mostly about the tools you already run. Cooper doesn't replace any of them.
We have Gainsight. Why do we need this?
Gainsight holds the account and the CSM's side of it. It never hears the sales call where the date was promised, and it has no way to know when engineering moved it. Cooper feeds it rather than replacing it.
We already use Jira Product Discovery.
Discovery tools build an idea backlog from customer signal, inbound, customer to roadmap, and hand the PM the weighing. Cooper runs the other way: what you already committed, and what it costs if you don't ship it. We read from Jira and write back to it.
Our CSMs track this in a spreadsheet.
They track what they were told. The gap isn't diligence, it's access. The promise was made in a room they weren't in, and the date moved in a sprint they don't watch.
How does Cooper tell a request from a promise?
It extracts conservatively and asks the person who said it to confirm. We'd rather miss a promise than invent one, and we publish our error rate against a human baseline, which nobody else in this category does.
What happens to our data in the pilot?
You send exports, we process them, you get the output. No production access and no credentials. We delete the upload whenever you ask. If you go past the pilot, we'll go through your security review like any other vendor.
What does it cost?
The pilot is free. No card, no commitment. Pricing comes after you've seen your own list, not before. Questions first? Talk to us.
See every promise you've made, and what it's worth.
Export your last two quarters of calls, tickets, CRM and your current roadmap. Upload as Excel or CSV. You get your commitment list, the ARR behind each one, and which roadmap item covers the most accounts.
If your current plan already covers every account waiting on it, we'll tell you, and you shouldn't buy anything.
10 minutes of your time · No integration · No card